Secrets from the Trenches...
Embracing the Art of Sales in Veterinary Medicine: A Win-Win Approach
Posted by Brett Bingham DVM on February 8, 2024
The notion of sales within the veterinary field might seem incongruous to many practitioners initially. However, examining various perspectives on sales reveals its nuanced nature within this profession. Renowned sales professionals like Zig Ziglar, Dave Ramsey, and the authors of "Go-Givers…
How to Deliver Value in Veterinary Diagnostics
Posted by Brett Bingham DVM on January 15, 2024
In the world of veterinary medicine, diagnostics play a crucial role in unraveling the mysteries of our furry friends’ health. Whether it’s a routine physical exam, blood work, x-rays, ultrasound, urinalysis, or other tests, each diagnostic procedure contributes valuable information. It’s not…
